Perfect Diary PK Kazilan, who is the No.1 Chinese makeup?
Classification： COMPANY NEWS
Time：2020-12-03 17:26
Every migration of traffic has spawned the budding and growth of new cosmetics species. With the rise of emerging social media platforms such as Weibo, Wechat Account, Xiaohongshu, Station B, Douyin/Kaishou Short Video, and Live Broadcasting, with the blessing of content marketing penetration and traffic dividends, a batch of new Chinese cosmetics The rapid rise of the brand has left behind many beauty predecessors who have struggled for several years and decades in just one or two years. For example, the perfect diary of the top cosmetics sales champion on Taobao/Tmall in 2019, and HFP, WIS, Huaxizi, Zhiyouquan, Tangguo, Meikang Fandai, and ZEESEA who also performed well on the e-commerce platform.
These up-and-coming stars "rise from the ground" in a short period of time, which is impressive. It also brings new inspiration to the traditional domestic beauty giants and gives them a new path for further expansion. This is particularly evident in the field of cosmetics.
When the traditional make-up giants represented by Kazlan and the cutting-edge make-ups represented by Perfect Diary stand up and compete with each other, who is the No. 1 Chinese make-up?
Online PK: Social media and content marketing traffic dividend competition
The data is clear at a glance. From the performance of online channels, the main positions of beauty brands are Taobao, Tmall, and JD.com. According to data from ECdataway, a strategic partner of China Beauty.com's data center, from January to December 2019, Taobao/Tmall cosmetics sales were far ahead of Perfect Diary with 2.3 billion+, followed by 1.22 billion+ In Huaxizi, the offline makeup giant Kazilan ranked third with 870 million+.
In this way, there is no doubt that Perfect Diary is the No. 1 domestic cosmetics brand in Amoy.
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